Generate Sales with White Papers & Case Studies

White papers and case studies are among the most powerful lead-generating documents for creating new B2B customers.

A sales-driving white paper or case study that promotes your products or services blends just the right amount of technical or market detail with an irresistible argument about why customers need to buy.

The copy can’t be too salesy, nor too technical. Your business offering’s value proposition needs to emerge organically from behind every line, building inevitably like the core themes in a best-selling story.

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What sets me apart from other copywriters?

I have served as marketing director with an award-winning software startup, and I know how to craft white papers and case studies that grab and hold the attention of potential customers.

Just as important, I worked as a technology business journalist for more than ten years, mastering the art of describing how a solution solves actual customer problems, without ever sliding into buzz-word confusion.

I’ve helped dozens of technology businesses and other companies bring their unique stories to life, creating sales leads and driving new customers into the pipeline.

I can do the same for you.

More About My Skills

Testimonials

“Thanks for being an awesome, dependable writer. You make my life easier!”
Dena Lorenzi
CPG Sales Manager, Salelytics

May 3, 2017

“Ray is a proven writer in his field. We depend on his talent and capacity to capture dialogue and produce a narrative of complex energy and environmental issues. He is a first-rate editor and helps bring voice and life to our written work.”
David Monsma
Program Director at Aspen Institute

April 9, 2010

“I would recommend Ray to anyone. He is an excellent writer and works well in all mediums. He's a hard worker, great researcher and stickler for accuracy. He has a very creative mind and a thirst for knowledge.”
Jack Belcher
Principal at Cornerstone

May 26, 2022

“Ray has an unusual knack for digging into the details of a project and delivering key messages through tight, clear copy. He has a great eye for pulling out and highlighting critical value propositions, and a strong understanding of the whole sales process.”
John W. Davis
Chief Compliance Officer, Banjo Health

July 7, 2022